Monday, September 12, 2016

Underestimating Online Retail Sales

Why Online Retail Sales are Much Larger than the US Census Data Reports

Reliable Source: http://papers.ssrn.com/sol3/Papers.cfm?abstract_id=2716266

The Social Science Resource Network (SSRN) posted this article recently on February 7, 2016. 

As the SSRN is an authority source therefore the information is unbiased.  It is important when trying to determine if the online business could be larger than it is reported by the Census Bureau (another authority resource).

The information is written by experts by a private business and the universities of Chicago Law School, University College London, and  Massachusetts Institute of Technology.  It comes from an authority website SSRN and the authors are currently from an educational facility so they highly regarded by peers in the industry. 

The Social Science Resource Network (SSRN) adheres to high standards of the Spanish National Research Council.  Articles are uploaded directly on the website and rated by download popularity.  There are a lot of articles written by experts in their fields.  The website is considered a top authority by the Ranking Web of Repositories, a group belonging to the Spanish National Research Council.

The purpose of the website is to inform of the latest trends in Social Science.  It has articles posted by scientists and educators in their fields.  This article persuades people that online sales are under reported.  It links to my research because it shows that the value in sales for the website may be underestimated.  If the census bureau predicts online sales to rise by 40% by 2020 and the current figures are under-reported in the data then it gives more motivation for new competition. 

Social Science Resource Network. Spanish National Research Council, 2016. Web. 7 Apr. 2016