iAmErika

Friday, August 31, 2012

SPAM Rules of Engagement

Spam = any unwanted, unsolicited, irrelevant, or inappropriate messages sent on the Internet to a large number of users.

Spam is generated from email, instant messaging, Usenet newsgroups, web search engines, blogs, wikis, online classified ads, Internet forums fax and more.

CAN-SPAM Act (Controlling the Assault of Non-solicited Pornography and Marketing Act) enacted on January 2004.

By law, all mass mailing must contain:
  • accurate routing information,
  • a subject line that accurately reflects the content of the message, 
  • and an opt-out option to cancel future mailings.
Additionally, by law:
  • the message must be identified as an advertisement,
  • include the sender's valid postal address.

Failure to obey can result in fines up to $11,000.  Under the new law, states are also given the right to enforce much of their own spam legislation.

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